Madrid (Spain), 10 June 2025 - Canal de Navarrés, a family-run Valencian manufacturer of cigars - a traditional artisan product typical of Spain - has successfully adapted to the European Tobacco Products Traceability (TPD) regulations using Zetes' comprehensive TPD solution.
Implementing the European TPD regulations posed a significant challenge for Canal de Navarrés, as it did for many small businesses. They needed a technological solution to meet stringent regulatory requirements without compromising their artisanal production methods. Due to the manual nature of their production process, operational continuity and ease of use were critical factors.
Zetes delivered a comprehensive solution that ensures Canal de Navarrés fully complies with TPD regulations across all required levels through a single, integrated provider:
- ZetesOlympus, serving as the primary repository communicating with the European hub ,
- ZetesMedea, a logistics execution solution to optimise warehouse operations, and
- ZetesAtlas manual ID Station, a manual identification station providing complete traceability at unit level.
Thanks to the flexibility and scalability of Zetes' solutions, Canal de Navarrés has fully complied with TPD regulations while maintaining its artisanal approach. The implementation has significantly enhanced the internal visibility of their processes, enabling the identification of each sales unit produced and ensuring proper traceability for regulatory audits. Furthermore, introducing ZetesMedea has optimised logistical efficiency, reduced errors, and improved control over product distribution.
“Their personalised approach enabled them to fully understand our specific needs, ensuring regulatory compliance while preserving the craftsmanship that defines us” Joaquin Sancho, co-owner of Canal de Navarrés
Joaquin Sancho, co-owner of Canal de Navarrés, highlights: “Zetes’ experience in delivering scalable and adaptable solutions was crucial for integrating the technology without disrupting our artisanal processes. Their personalised approach enabled them to fully understand our specific needs, ensuring regulatory compliance while preserving the craftsmanship that defines us. Thanks to their commitment, we have achieved a perfect blend of tradition and innovation.”
Following the success of this implementation, Canal de Navarrés is evaluating extending the use of Zetes solutions to other business areas.
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