Brussels, 23 November 2016 - Zetes has implemented its ZetesMedea voice solution, integrated with SAP, at Marston’s Plc. The independent brewery and pub retailer is using Zetes’ voice solution to optimise its formerly paper based picking, putaway and inventory management processes. Only 2 months after completing the implementation, Marston’s saw an immediate 5% improvement to picking accuracy compared with previous methods and an 80% decrease in post-delivery issues.

As the UK’s leading brewer of premium cask and bottled ales, Marston’s operates 5 breweries located at different UK sites, each producing a range of well-known brands. Beverages are shipped onto Marston’s central distribution centre in Mansfield and then out to over 2000 pubs and bars across the UK. In addition to beers, replenishment stocks of wines and spirits are sent from Marston’s bonded warehouse onto each retail outlet.

From paper to voice

Marston’s previously used paper dockets for picking wine and spirits. This manual process was prone to miss-reads and potential picking errors. Following the introduction of ZetesMedea Voice, powered by MCL™ Voice Platform, pickers are now guided by natural sounding voice commands, which Marston’s expects to significantly improve productivity levels and result in a higher frequency of ‘clean’ delivery notes.

+5% in picking accuracy and -80% in post-delivery issues

Marston’s has integrated ZetesMedea Voice into its SAP ERP system and selected the solution for three primary reasons. These were: the ease with which SAP integration could be completed, the high quality and ‘natural’ sound of Zetes’ voice processor technology and lastly, because the solution could be implemented within Marston’s firewalls for additional security. Moreover, ZetesMedea Voice is a speaker-independent, untrained system allowing to save time on operators training and profile configuration. To date Marston’s has seen an 80% reduction to post-delivery queries, highlighting improved accuracy levels (+5%).

“Implementing voice directed working is Marston’s first foray into adopting advanced logistics technology and essential to sustain current growth rates as sales increase,” says David Nijs, Logistics Director at Marston’s. “Now we’ve seen the potential for voice to improve picking, putaway and stock control processes, we are looking to implement it at more sites.”

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For more information

Corporate Communications Manager
Kim Heylen
T +32 476 33 22 54


About Zetes

Zetes is an international corporation specialising in the provision of identification and mobility solutions. By using the latest technologies, Zetes enables its customers improve the speed and quality of their process execution and increase data accuracy, which in turn helps them to remain at the forefront of their industries. That's what makes Zetes both a pioneer and a market leader at the same time.

The Zetes Group is based in Brussels and has more than 1100 employees in 21 countries across EMEA. In 2015, its turnover was €258.2 million. More information:

About Zetes’ supply chain solutions

Zetes transforms the way modern supply chains collaborate. Its process optimisation solutions for packaging, storage, proof of delivery, sales, direct store services and store management, all linked by the ZetesOlympus repository, allow large companies to implement end-to-end tracking and tracing of goods, from production to the end user. Zetes plays an important part in helping companies deal with the challenges of global tracking, such as serialisation, parallel markets, security, legal obligations, and counterfeiting. Zetes integrates next-generation cloud platforms with cutting-edge technologies such as imaging, voice recognition, RFID, codification and mobile terminals. Zetes is a trusted partner that can guarantee perfect life cycle management of all its solutions, with its Zetes TotalCare and Zetes TotalFinance services.

About Zetes’ government solutions

The People ID division of Zetes provides secure solutions that allow governments to accurately identify their populations and satisfy the strictest international requirements concerning the issuing of documents and the organising of democratic elections. Zetes has more than 10 years' experience in the implementation of sensitive projects for governments and supranational organisations. Zetes’ government solutions are characterised by reliability, combined with flexibility and operational capability. Through this approach, citizens are secure in their ability to prove their identity and exercise democratic rights.