Smyths Toys chooses ZetesAthena to offer Click & Collect service in 80 stores

Brussels (Belgium), Dublin (Ireland), 10 March 2015 - Smyths Toys, a leading independent toy retailer with a network of 80 stores across Ireland and the UK, has chosen the ZetesAthena in-store management solution to operate an efficient Click & Collect service for shoppers.  The solution guarantees that goods reserved online will be ready for collection in store just 60 minutes later. In addition, Zetes will also implement mobile device services and support, plus deploy a wireless infrastructure into all Smyths Toys’ stores in Ireland and the UK. 

ZetesAthena is a comprehensive solution for the creation, storage and cloud-based deployment of in-store management applications. It is designed to enable retailers to efficiently manage traditionally time-consuming inventory management and administration processes, using the latest mobile technology and real-time data capture. Powered by the MCL™ Mobility Platform, ZetesAthena is offered as a Software as a Service (SaaS) solution, which can be implemented quickly, with applications managed centrally and easily, without the need for high capital investment.

logo smyths toys superstoresSmyths Toys uses SAP as its ERP system, which has been integrated with ZetesAthena and the shopping cart technology used to capture online orders. ZetesAthena manages the entire Click & Collect process: once an online order is placed, store staff receive an alert to pick the item(s). The order is then labelled with the customer’s details and put away in a dedicated location for Click & Collect. When the customer collects his order and pays for it in the store, the ZetesAthena system prints a receipt that supports the returns process.

ZetesAthena is powered by the MCL™ Mobility Platform, a unique Mobile Enterprise Application Platform (MEAP), which is dedicated to supply chain process execution. It allows organisations to build, deploy, run and manage mobile applications faster and from virtually anywhere, regardless of operating system (OS) or mobile device. Using the MCL™ Mobility Platform means organisations can take advantage of a ‘build once deploy to many’ approach, reaping all the benefits of mobility, but without the associated complexity.

“After exploring the third party solutions available to enable us to quickly launch a Click & Collect service, it was clear that ZetesAthena offers a very cost efficient solution. Its cloud-based approach allows us to easily add new stores and functionality as the network of Smyths Toys retail outlets continues to grow.”
Rob Wilson, Chief Technical Officer, Smyths Toys

"We are delighted to be working with Smyths Toys and their commitment to Zetes verifies our strategy to empower our mobile solutions with a cloud-based mobile enterprise mobility platform tailored for supply chain processes. This deployment is an excellent illustration of how fast-growing independent retailers can access the latest retail technologies without incurring the cost of managing an expensive IT infrastructure.”
Robert van Vliet, Country Manager, Zetes Ireland

MCL and MCL Mobility Platform are trademarks from MCL-Technologies.

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About Zetes

Zetes is an international corporation specialising in the provision of identification and mobility solutions. By using the latest technologies, Zetes enables its customers improve the speed and quality of their process execution and increase data accuracy, which in turn helps them to remain at the forefront of their industries. That's what makes Zetes both a pioneer and a market leader at the same time.

The Zetes Group is based in Brussels and has more than 1100 employees in 19 countries across EMEA. In 2014, its turnover was €245.3 million. More information: www.zetes.com   

About Zetes’ supply chain solutions

Zetes transforms the way modern supply chains collaborate. Its process optimisation solutions for packaging, storage, proof of delivery, sales, direct store services and store management, all linked by the ZetesOlympus repository, allow large companies to implement end-to-end tracking and tracing of goods, from production to the end user. Zetes plays an important part in helping companies deal with the challenges of global tracking, such as serialisation, parallel markets, security, legal obligations, and counterfeiting. Zetes integrates next-generation cloud platforms with cutting-edge technologies such as imaging, voice recognition, RFID, codification and mobile terminals. Zetes is a trusted partner that can guarantee perfect life cycle management of all its solutions, with its Zetes TotalCare and Zetes TotalFinance services.