Product serialization gives you full product traceability and visibility

For your business to manage the flow of products, meet market challenges and comply with legalisation, it’s vital you can easily identify the goods you are handling. ZetesAtlas is an identification and serialization solution that helps you track and trace products throughout your supply chain using product serialisation, multi-level aggregation and e-pedigree registration.

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Who benefits from Product Serialization?

Our serialization specialists work with companies in a variety of industries:

  • Automotive:
    Tracking of components to check uptime and control quality.
  • Luxury:
    Track and trace of luxury handbags from raw materials to finished products in stores. This ensures authentication and controls the distribution channel.
  • Explosives:
    Providing end-to-end unit traceability of explosives. Read how EPC ensures unit level traceability.
  • Food & Beverage:
    Tracking of spirits and champagne to fight parallel distribution.
  • Pharmaceutical:
    Unit level serialization to comply with the Falsified Medicine Directive.

We are also working with companies in the agro-science, aerospace, engineering and chemical industries. Contact our specialists to find out more about these projects or check out our reference section.

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The benefits of product serialization

Comply with Legislation

Meet current and future regulations and legislation.

Visibility and Traceability

Make sure fulfilment is controlled inbound and outbound.

Protect Consumer Safety

Be sure of product authenticity and manage recalls.

Reduce Costs

Reduce stock levels, guarantee uptime and fight grey market.

Personalise Communication

Enable customised communication and marketing.

A secure integration

ZetesAtlas manages and controls all your tobacco serialisation and aggregation processes. You will have Operational Equipment Efficiency (OEE) and total productivity of your packaging lines. The system integrates with your ERP, MES, PES and Track & Trace repository and can securely generate unique serial numbers or pull them from an external source.

The key features of our Product Serialization System

  • Ensures Operational Equipment Efficiency (OEE).
  • Provides efficient and centralised line management.
  • The technology works independently.
  • Creates a serialisation audit trail.
  • Generates serial numbers or allocates them from an external source.
  • Provides validation with a control, check and verify process.
  • Establishes e-Pedigree.
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A modular, scalable solution

The need for serialized product tracking may differ from one company to another.

That’s why we will always begin by evaluating your existing processes. We work with your teams to look at your requirements and then agree the appropriate level of serialisation, aggregation and de-aggregation needed. You can start small and add additional functionality later on.


Apply the identifiers required: Datamatrix code, Barcode, Databar, RFID tag.


Add human and machine-readable serialization to uniquely identify your goods.


Create parent-child relationships every time items are packed, unpacked and repacked.


Ensure quality of identifiers are applied to ensure data-capture further down the line.


Pack serialized goods on pallets with data-aggregation.

Shipping verification

Quickly analyse and detect all barcodes on a pallet to ensure data quality and guarantee order accuracy.

Who do we help?

“What impressed us with Zetes was its expertise in the field of unit-level traceability, its technical skills, and the commitment of its support teams.”

Charles-Ernest Armand, Administrative and Financial Director, EPC Group

Read our Case Study
Why work with Zetes?
  • We have over 30 years of experience in packaging identification execution.
  • Our in-house software and hardware development is driven by an in-depth understanding of complex, global traceability processes in demanding markets.
  • Having a single point of contact removes risk and complexity.
  • Our Datamatrix marking and serialisation solutions are running at leading pharmaceutical manufacturers.
  • Having over 30 offices across Europe allows us to help you as and when you need it.

Industrial coding and marking

Our product serialization software manages serialization at any logistical level including item carton, bundle, box, and pallet. It can be used on existing packaging lines or run on one of our industrial labelling systems and marking systems. All machines are designed and manufactured in-house to

The Tobacco Products Directive (TPD) and its impact on wholesalers, distributors and retailers

An end-to-end TPD compliance solution

As supply chain process and technology integration experts, we help you to ensure that every tobacco product movement is scanned and recorded throughout the supply chain, from point of manufacture throughout distribution to point of sale. Whether you are a mobile van-sales operator fulfilling direct store or vending machine deliveries or a contractor shipping to retailer outlets we will help you ensure compliance every step of the way.

Our fully integrated, packaged solution for the tobacco supply chain covers:

  • Reduce risk as you will be able to react instantly
  • Control product provenance from internal and external suppliers
  • Protect your supply chain from production through to point of sale
  • Control distribution channels by fighting parallel and grey markets
  • Manage product recalls efficiently

ZetesAtlas Resources

High performance Datamatrix marking with 100% quality control at Bristol-Myers Squibb
High performance Datamatrix marking with 100% quality control at Bristol-Myers Squibb
Adama ansætter Zetes til at forbedre effektiviteten og kompatibiliteten på deres pakkelinjer
Adama ansætter Zetes til at forbedre effektiviteten og kompatibiliteten på deres pakkelinjer
Zetes streamlines labelling process at BP Oil
Zetes streamlines labelling process at BP Oil
Kellogg's rolls out automated labelling and traceability solution in compliance with EU regulations
Kellogg's rolls out automated labelling and traceability solution in compliance with EU regulations