Brussels, 16 February 2022 – As of 1st March 2022, Pierre Lambert, current Chief Financial Officer of Zetes, will take over the role of CEO. After more than 35 years building up and leading Zetes, Alain Wirtz, Chief Executive Officer, will leave the company on 28th February 2022.

Zetes, one of the flagships of the Belgian economy and pioneer of the barcode, was founded in 1984 and employs over 1,300 people across the EMEA region. Zetes’ geographical expansion started in 1992 with France, and today, the company is present in 22 countries. In the early 2000s, the People Identification Division of Zetes was created, which won important contracts such as the Belgian eID. This was followed in 2005 by an IPO on Euronext Brussels. In 2017, Zetes became a wholly owned subsidiary of Panasonic Corporation.

Pierre Lambert has been the CFO of Zetes for more than 20 years and has been working closely with Alain Wirtz to grow the company to where it is today. Drawing on his strong leadership and his expertise leveraging the company’s strategic and financial strengths, he will drive further technological and business progress.

Pierre Lambert

Pierre Lambert comments: “I am very honored for being entrusted with the role of CEO and delighted to lead Zetes towards new horizons. I also wish to thank Alain for this journey spent together. I will keep good memories of our collaboration, which saw the success and growth of the company”.

Alain Wirtz has built a strong legacy, describing Zetes’ strengths as follows: “Zetes has become a flourishing, strong, and resilient company and I wish to express my sincere thanks to my management colleagues and indeed, the entire Zetes team for their partnership on this incredible journey. I am absolutely confident that the new Zetes management team will lead further customer success and take the business forward, innovating and building up growth continuously”.

The name of the future CFO will be announced in due course.