Morrisons

Picking processes at distribution centre optimised by switching to voice.

Note: Following a rebranding exercise Zetes’ logistics execution solution using voice technology is now called ZetesMedea Voice (formerly 3iV Crystal). All features and functionalities remain valid.

Picking processes at distribution centre optimised by switching to voice

Improved picking accuracy, greater operational efficiency, user-friendliness, multi-lingual support of pickers: these are some of the benefits Morrisons, the UK’s 4th largest supermarket chain, were able to realize with Zetes’ 3i voice solution. Zetes was chosen by Morrisons’ to voice enable thousands of its warehouse operators based at all the retailer’s distribution centres. Until the implementation, these operators were working entirely with a paper-based picking system. 

Immediate improvements in the distribution chain

Prior to securing the final contract, Zetes successfully completed a 3-month pilot project to prove the business case of their voice system at Morrisons’ Corby Freezer Distribution Centre.  The pilot demonstrated immediate improvements according to Morrisons’ project evaluation criteria. The system proved, amongst others, to be suitable for ambient, fresh and freezer environments. In addition, Morrison’s management team wanted to improve the quality of real-time, business management information and enhance the reporting capability for legacy and Oracle WMS.

Flexible and complete solution

An additional benefit from implementing Zetes 3iV is the future flexibility this voice solution delivers. Unlike many other providers, Zetes has an open systems approach, which ensures Morrisons is not “locked in” to any voice hardware or software, and can retain access to all the latest application and technology developments, as well as benefit from improvements to industry standards.  As part of the Morrisons solution, Zetes provided full on-site hardware and software support through Zetes Care support and maintenance which includes service delivery management.