Dear Reader,
We are happy to introduce you to the new version of our newsletter, Zetes Globe. With this new format, based on a different design, structure, and content, we wish to inform you even better about what is going on in the Auto-ID sector. What are the latest trends in terms of technology and markets? Which innovations might bring you more benefit? Through interviews with Auto-ID experts and customers from various industries, we will keep you at the cutting edge of what is working in the supply chain.
We start this edition by looking at the latest trends in the field of technology. You will discover how ImageID technology can be an interesting alternative to RFID, and learn more about the latest evolutions in the voice sector. We will also shed some light on the GS1 Databar, a barcode targeted for the identification of small items. 
In the chapter ‘Vision on the Market’, we learn how traceability becomes a growing concern for food manufacturers, following increasing demands from customers for information about what the products they buy contain, as well as whether these have been ethically produced.  Also in the pharmaceutical industry traceability is key:  we take a look at the increasingly stringent regulations and recommendations that are in effect today and how traceability solutions can help pharmaceutical organisations gain competitive advantage. We then move on to Italy, to learn from the leading retailer, Gruppo Iper, how they have been able to reduce their picking errors by 30%.
The chapter ‘Opinion’ is left to Alain Wirtz, CEO of the Zetes Group. Leveraging on over 25 years of experience in the Auto-ID sector, he evaluates the impact of the current economic crisis on the industry and looks ahead to the future.
As the power of our business relies to a large extent on the long-term relationships we have with our customers, the last word is left to them. This time, SNEDAI (National Publishing Company for Administrative and Identification Documents) highlights how biometrics helped Côte d’Ivoire to produce highly secured passports and visas that are amongst the most advanced in the world.
We have been inspired to restyle our newsletter … I hope it will in turn inspire you with new ideas to further improve your business.